Academic research in design can seem daunting - let Hilary Collins show you the building blocks of a great final project. The perfect companion for a research project in fashion, design or visual communication, this 2nd edition of Creative Research walks you through:
* Choosing a topic
* Deciding your approach
* Using previous research and writing a literature review
* Obtaining your own data and using it appropriately
Useful case studies show best practice, revealing the links between a researcher's choice of method and the conclusions they draw. Packed with advice on how to manage your time and structure your project effectively, this edition also includes new sections on design thinking and ethnography.
Collins marries theory and practice from start to finish, showing you everything you need to confidently embark on your creative research project.
Hilary Collins is Professor of Design Management at Savannah College of Art and Design. She has extensive experience of teaching research methods and supervising dissertations at undergraduate and postgraduate level within design management and business within creative industries in the UK, Europe and the Middle East.
Foreword Introduction Context The Nature of Research ; The Nature of Research within the Creative Industries; The Importance of; Research within the Creative Industries; The Practitioners: Rachel Cooper on Credibility in Creative Research Part One: Defining the Research Problem What Makes a Good Research Topic?; Generating and Refining Research Ideas; Turning Ideas into; Research Projects; Understanding Research Philosophies; Research Approaches; Multiple Methods; The Practice: A Research-approached Case Study; The Practitioners: Gerry Johnson on Creating a Framework Part Two: Managing the Research Design Developing a Research Design and Strategy; Creating the Research Framework; Your Research Proposal; Making Research Credible; The Influence of Ethics; The Practice: A Well-Structured Research Project; The Practitioners: Pradeep Sharma on the Creative Influence. Part Three: Managing the Research Process Using the Literature; The Literature Review; The Process of Analysis; Using Secondary Data ; Using Primary Data; Questionnaires; Observations; Interviews; Visual Research; Photography; Narrative ; Case Study; Emerging Tools; The Practice: An Example of Elicitation Techniques ; The Practitioners: Bettina Kolb on Participatory Photo-Interview. Part Four: Managing the Research The Pilot Study; Analyzing Qualitative Data; Analyzing Quantitative Data; Sampling; From Critical Reading to Critical Writing; Guidelines for Drawing Conclusions and Making Recommendations ; The Practice: A Visual Research Approach - Photographic Ethnography; The Practitioners: Sapsed Et Al on the Economic Value of Research Appendix Working With Your Supervisor Time Management Written Communication Guidelines for Non-discriminatory Language Systems of Referencing Bibliography Index Acknowledgements