Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.
Hilary Collins is Director of Postgraduate Studies at Euromed, Toulon, France. She has extensive experience of teaching research methods and supervising dissertations at undergraduate and postgraduate level within design management and the creative industries. Hilary's recent research projects have included investigating the influences of multiple cultures on identity across the East and West and the implications for the field of design management.
Foreword. Introduction. Context: The nature of research; The nature of research within the creative industries; The importance of research within the creative industries; The practitioners: Rachel Cooper on credibility in creative research. Defining the research problem: What makes a good research topic?; Generating and refining research ideas; Turning ideas into research projects; Understanding research philosophies; Research approaches; Multiple methods; The practice: A research-approached case study; The practitioners: Gerry Johnson on creating a framework. Managing the research design: Developing a research design and strategy; Creating the research framework; Your research proposal; Making research credible; The influence of ethics; The practice: A well-structured research project; The practitioners: Pradeep Sharma on the creative influence. Managing the research process: Using the literature; The literature review; The process of analysis; Using secondary data; Using primary data; Questionnaires; Observations; Interviews; Visual research; Photography; Narrative; Case study; Emerging tools; The practice: An example of elicitation techniques; The practitioners: Bettina Kolb on participatory photo-interview. Managing the research: The pilot study; Analysing qualitative data; Analysing quantitative data; Sampling; From critical reading to critical writing; Guidelines for drawing conclusions and making recommendations; The practice: A visual research approach - photographic ethnography; The practitioners: Sapsed et al on the economic value of research. Appendix: Working with your supervisor; Time management; Written communication; Guidelines for non-discriminatory language; Systems of referencing; Bibliography; Index; Acknowledgements.