Creativity: Innovation 01.04 (Express Exec)

Creativity: Innovation 01.04 (Express Exec)

By: Jean Lammiman (author), Michel Syrett (author)Paperback

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Description

Fast track route to fostering and exploiting a creative dynamic in any organisation Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff Examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks, and ideas from the smartest thinkers, including Edward de Bono, Gary Hamel, Richard Pascale and W. Chan Kim Includes a glossary of key concepts and a comprehensive resources guide

About Author

MICHEL SYRETT has written on business issues for a variety of publications including The Times, Sunday Times, Daily Telegraph, Asian Business and South China Business Post. He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean Lammiman has worked as a strategic HR practitioner for the International Stock Exchange, Rank Xerox and Grand Metropolitan as well as leading consultancy and research projects for Ambrosetti and the City University Business School.

Contents

Introduction to Express Exec Introduction to Creativity What is Creativity? The Evolution of Creativity as a Business Concept The E-Dimension of Creativity The Global Dimension Creativity: The State of the Art Creativity in Practice: Four Case Studies Key Concepts and Thinkers Resources Ten Ways to Foster Creativity Frequently Asked Questions (FAQs) Index

Product Details

  • ISBN13: 9781841123189
  • Format: Paperback
  • Number Of Pages: 118
  • ID: 9781841123189
  • weight: 116
  • ISBN10: 1841123188

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