Whatever you're creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry.
This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success.
Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside.
Divided into four parts, you will find help with:
1) Dreaming - getting into the state of mind to invite new ideas.
2) Originating - different ways to come up with new, exciting and innovative ideas on any topic.
3) Applying - taking action and turning ideas into reality.
3) Adapting - how others successfully realised their dream.
Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com
Jurgen Wolff is a writer and creativity and writing coach who divides his time between London and Southern California. He has taught at the University of Southern California, the Academy for Chief Executives, the University of Barcelona, the Pilots Project and workshops around the world. His other books include Marketing for Entrepreneurs, Focus, Your Writing Coach and Do Something Different.
CONTENTS Creative Success Manifesto Part 1: Dreaming Go for Baroque Go away Remember how to play Why? What? When? Where? How? Create your space Get the right stuff Be a streetcomber Get physical Lose your limited thinking You are not under arrest! Make up a story Go fishing with Edison Use a mind machine Find a mentor Dare to daydream Record your night dreams Transform your inner critic Go back to pen and paper Stuff your head with facts Take a nap Keep a swipe file Balance your brain Feed your brain Create a goals board Join the League of Adventurers Part 2: Originating Follow the four brainstorming guidelines Ask the ignorant Try the opposite Do a future interview Force a word association When you have a good idea keep going! Start with the end Apply your why, who, what, where, and when questions Have a Trendstorming session Use mind maps Try Freewriting Challenge all assumptions Imagine someone else's solution Vary the attributes Teach your problem Make 1 + 1 equal 3 Summon your Originator alter ego Combine Learn from nature Match your interests and your skills Fish in a different pond Repurpose Steal their methods Eliminate creative blocks Believe in goosebumps Part 3: Applying Summon your Action Man or Woman alter ego Create an action map To get, ask Give them a taste To sell, pre-sell Use OPM Declare a MAD Use the Pareto Principle Test a prototype Piggyback Outsource Keep an Ideas Box Create a loyalty card Give it a personality Keep it simple Ready, fire, aim! Look for the quirk Have a plan B Make a not-to-do list Embrace procrastination Be the staff Chunk and micro-chunk Use timepods Use the Einstein levels Putting it all together Part 4: Adapting They became successful writers His little lessons changed his life and many others', too They got money from the crowd Her gift made her rich The real experts led them to success Word of mouth took it from free to famous A change of location made dinner profitable They're winning breakthrough ideas He combined two trends and created a third They found customers who weren't being served He deals with dirt and cleans up They keep your memory alive after you're not This time it's personal He's playing by the (biggest) book They made travel less taxing They got people hooked She changed the medium and they got the message She went back to the future She went from 'vs.' to 'and' He unlocked his creativity He took a risk for Sin They took half measures to promote safety She went from Mum to money She made the numbers add up She put others first Afterword About the author Index nbsp;