International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action.
For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality.
Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.
Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.