Critical Marketing Studies (SAGE Library in Marketing)

Critical Marketing Studies (SAGE Library in Marketing)

By: Mark Tadajewski (editor), Pauline Maclaran (editor)Hardback

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Description

This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice. Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors.

About Author

I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention. Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies. Currently her main teaching areas are Consumer Behaviour and Contemporary Issues in Marketing & Consumer Research. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. Her work also explores socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. In 2002 she co-chaired the ACR Gender, Marketing & Consumer Behavior Conference and in 2010 the European ACR Conference. She has also co-organised two ESRC sponsored seminar series on Critical Marketing and Motherhoods, Markets and Consumption. She has just finished co-editing a book entitled Consumption & Spirituality with Dr Diego Renallo, Bocconi University, Milan and Professor Linda Scott, Said Business School, University of Oxford. Currently she is working with Professor Cele Otnes, University of Illinois, on a book for California University Press entitled, Tiaras, Tea Towels and Tourism: Consuming the British Royal Family.

Contents

VOLUME I: THE DEVELOPMENT OF CRITICAL PERSPECTIVES IN MARKETING The Practical Domain of Marketing: The Notion of a 'Free' enterprise economy as a guise for institutionalised marketing power - R. Benton Marketing and Critique: Prospects and problems - R.M. Morgan Marketing as Technique: The influence of marketing on meanings of consumption - C. Moorman Social and Societal Marketing: Perspectives and limitations Contraceptive Social Marketing in the Third World: A case of multiple transfer - R. Luthra Consumer Sovereignty, Democracy and the Marketing Concept - D.F. Dixon Societal Marketing and Morality - A. Crane and J. Desmond Critical Reflections on Marketing Management Why Business is Bad for Consumer Research: The three bears revisited - M.B. Holbrook Beyond the One Dimensional Marketing Manager: The discourse of theory, practice and relevance - D. Brownlie and M. Saren 'We Are All Customers Now...' Rhetorical Strategy and Ideological Control in Marketing Management Texts' - C. Hackley Producing Marketing: Towards a social-phenomenology of marketing work - P. Svensson Crossing Borders: Globalization as myth and charter in American transnational consumer marketing - K. Applbaum Critiques of the Consumer Society and Marketing Beyond Veblen: Rethinking consumer culture in America - J. Lears Critical Theory, Commodities and the Consumer Society - D. Kellner Counter-Culture and Consumer Society - J. Desmond, P. McDonagh and S. O'Donohoe Critical Theory and Marketing The Critical Imagination: Emanicipatory interests in consumer research - J.B. Murray and J.L. Ozanne Advertising and the Social Conditions of Autonomy - R.L. Lippke Towards a Critical Multicultural Marketing Theory - D. Burton Postcolonialism and Marketing - G. Jack VOLUME II: FURTHER THEORETICAL AND EMPIRICAL PERSPECTIVES IN CRITICAL MARKETING STUDIES Critical Theory and Advertising Critical Theory and Advertising - J. Harms and D. Kellner Advertising, Needs and 'Commodity Fetishism' - S. Kline and W. Leiss Magic in the Marketplace: An empirical test for commodity fetishism - S. Jhally, S. Kline and W. Leiss Fluid Signs of Commodity Fetishism: The cosmologies of Coca-Cola and Tesguino - K. Applbaum and J.M. Levi Commodity Fetishism and Repression: Reflections on Marx, Freud and the psychology of consumer capitalism - M. Billig The Panoptic Role of Advertising Agencies in the Production of Consumer Culture - C. Hackley Currencies of Commercial Exchange: Advertising agencies and the promotional imperative - A.M. Cronin Feminist Reflections on Marketing Feminist Thought: Implications for consumer research - J.M. Bristor and E. Fischer Postmodern Paralysis: The critical impasse in feminist perspectives on consumers - M. Catterall, P. Maclaran and L. Stevens A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships - E. Fischer and J. Bristor An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The emancipatory potential of an ecological life - S. Dobscha and J.L. Ozanne Market Feminism: A paradigm shift - L. Scott Women Outdoors: Advertising, controversy and disputing feminism in the 1990s - J. Winship The Agency of the Consumer Democracy's Third Estate: The consumer - R.S. Lynd Beyond Manipulation: Lillian Gilbreth's industrial psychology and the governmentality of women consumers - L. Graham Mobilizing the Consumer: Assembling the subject of consumption - P. Miller and N. Rose The Consumer as a Foucauldian 'Object of Knowledge' - A. Humphrey Brands: A critical perspective - A. Arvidsson VOLUME III: MARKETING, ETHICS AND SOCIETY: CRITICAL REFLECTIONS The Shaping of Consumption Choices The Social Construction of Consumption Patterns: Understanding macro consumption phenomena - A.F. Firat Accounting for Materialism in Four Cultures - G. Ger and R. Belk Does Cultural Capital Structure American Consumption? - D.B. Holt Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities - C.J. Thompson and G. Coskuner-Balli The Political Economy of Markets and Development: A case study of health care consumption in the State of Kerala, India - R. Varman Liberatory Consumption? Liberatory Postmodernism and the Reenchantment of Consumption - A.F. Firat and A. Venkatesh Consumer Resistance in a World of Advertising Clutter: The case of adbusters - J.D. Rumbo The Homeless in America: An examination of possessions and consumption behaviors - R.P. Hill and M. Stamey Freedom and Consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society - R. Varman and R.M. Vikas Challenging Consumption Theory: Production and consumption in Central Mexico - F.A. Rothstein Marketing and Global Social Justice Marketing and Development: Macromarketing perspectives - T. Klein and R. Nason Consumption and Environment in a Global Economy - K. Conca Fair Trade Coffee and Human Rights in Guatemala - S. Lyon Marketing and the Hegemony of Development: Of pulp fictions and green deserts - S. Bohm and V. Brei The Ethics of Marketing A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - C.J. Thompson Global Marketing Ethics: A communicative approach - A. Nill

Product Details

  • ISBN13: 9781847875709
  • Format: Hardback
  • Number Of Pages: 1264
  • ID: 9781847875709
  • weight: 2440
  • ISBN10: 184787570X

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