Fully revised to reflect today s media environment, this new edition of
Critical Media Studies offers students a comprehensive introduction to the field and demonstrates how to think critically about the power and influence of media in our daily lives.
Presents an engaging and comprehensive introduction to a broad range of critical approaches to the field written in an accessible wayFeatures a new chapter on sociological analysis that reveals how audiences use media in their everyday lives to manage social roles, relationships, and contextsOffers substantial updates to examples used in the book to reflect contemporary industry standards, textual forms, and audience behaviorsDelivers up-to-date media references that resonate with today s undergraduatesUpdated with more global examples for broader appealEnhanced online resources, including PowerPoint slides, test bank, study guides and sample assignments, available upon publication at www.wiley.com/go/criticalmediastudies
Brian L. Ott is Associate Professor of Media Studies in the Department of Communication at the University of Colorado Denver. He is the author of The Small Screen: How Television Equips Us to Live in the Information Age (Wiley Blackwell, 2007) and co-editor of It's Not TV: Watching HBO in the Post-Television Era (2008).Robert L. Mack is a PhD candidate in the Department of Communication Studies at the University of Texas at Austin. His writing has appeared in The Journal of the Fantastic in the Arts and The Journal of GLBT Family Studies.
Preface vi 1 Introducing Critical Media Studies 1 Part I Media Industries: Marxist, Organizational, and Pragmatic Perspectives 21 2 Marxist Analysis 23 3 Organizational Analysis 56 4 Pragmatic Analysis 81 Part II Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives 107 5 Rhetorical Analysis 109 6 Cultural Analysis 134 7 Psychoanalytic Analysis 162 8 Feminist Analysis 193 9 Queer Analysis 214 Part III Media Audiences: Reception, Sociological, Erotic, and Ecological Perspectives 243 10 Reception Analysis 245 11 Sociological Analysis 266 12 Erotic Analysis 285 13 Ecological Analysis 312 14 Conclusion: the Partial Pachyderm 335 Appendix: Sample Student Essays 351 Glossary 375 Index 382