Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice.
The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer.
Based on empirical fieldwork and qualitative analyses, this path-breaking book will appeal to graduate and postgraduate students in international management as well as practitioners.
Edited by Henriett Primecz, Corvinus University of Budapest, Hungary, Laurence Romani, Stockholm School of Economics, Sweden and Sonja Sackmann, University of Bw Munich, Germany
Contents: Introduction 1. Culture and Negotiated Meanings: The Value of Considering Meaning Systems and Power Imbalance for Cross-Cultural Management Laurence Romani, Sonja A. Sackmann and Henriett Primecz 2. On the Road Again: Culturally Generic Spaces as Coping Strategies in International Consultancy Sara Louise Muhr and Jeanette Lemmergaard 3. Dynamics of Ethnocentrism and Ethnorelativism: A Case Study of Finnish-Polish Collaboration Sampo Tukiainen 4. Exploring the Cultural Context of Franco-Vietnamese Development Projects: Using an Interpretative Approach to Improve the Cooperation Process Sylvie Chevrier 5. The Intercultural Challenges in the Transfer of Codes of Conduct from the US to Europe Christoph I. Barmeyer and Eric Davoine 6. When American Management System Meets Tunisian Culture: The Poulina Case Hela Yousfi 7. Corporate Communication Across Cultures: A Multi-level Approach Lisbeth Clausen 8. Engineering Culture(s) Across Sites: Implications for Cross-cultural Management of Emic Meanings Jasmin Mahadevan 9. Negotiating Meaning Across Borders (Finally!): Western Management Training in Eastern Europe Snejina Michailova and Graham Hollinshead 10. Intercultural Integration in Sino-Brazilian Joint Ventures Guilherme Azevedo 11. Divorcing Globalization from Orientalism: Resembling Economies and Global Value Added Iris Rittenhofer 12. Culture and Negotiated Meaning: Implications for Practitioners Sonja A. Sackmann, Laurence Romani and Henriett Primecz Index