Cut flowers of the world
Zoomicon-zoom-in
Cut flowers of the world
Cut flowers of the world

Cut flowers of the world

By
Johannes Maree (Author) Ben-Erik van Wyk (Author)  

Hardback

Available / dispatched within 1 - 4 weeks

Quantity
This photographic guide describes and illustrates more than 330 different species of commercially important flowers, foliages and potted flowers. The emphasis is on flowers that are commonly used in the cut flower industry and the book gives useful hints about the selection and handling of these flowers. The book includes: Detailed descriptions of more than 330 plant species and their close relatives. For each flower, the following information is given: description of the plant; geographical origin; historical overview; cultivation; cultivars; properties such as colours, scent and vase life; quality criteria (how to select for quality); and the proper care and handling of the flowers. More than 700 excellent full-colour photographs, showing the beauty, colour variation and diversity of the flowers. Important foliage plants and potted flowers are also included, making this a useful reference guide for florists, retailers and wholesalers. Introductory chapters on basic aspects such as cultivation methods, harvesting and shipping techniques, cultivar development, modern trends in marketing (including the role of colour in customer preferences) and perhaps most importantly, the basic principles of the selection, handling and use of flowers and foliage. Separate common name indexes to the most familiar and well-known cut flowers, foliages and potted flowers, a comprehensive index to all the scientific and common names mentioned in the text, a glossary explaining specialist terms and a list of references for further reading. Full colour photographs
Johannes Maree holds a masters degree in Plant Physiology, as well as an MBA. He has considerable experience in the flower industry and is a regular contributor of magazine articles about cut flowers and related topics. Ben-Erik van Wyk is a professor of Botany at the University of Johannesburg. He has a research interest in systematic botany and plant utilisation.
  • Contributor: Johannes Maree
  • Imprint: Briza
  • ISBN13: 9781875093687
  • Number of Pages: 400
  • Packaged Dimensions: 170x250x15mm
  • Packaged Weight: 1100
  • Format: Hardback
  • Publisher: Briza
  • Release Date: 2018-02-15
  • Binding: Book
  • Biography: Johannes Maree holds a masters degree in Plant Physiology, as well as an MBA. He has considerable experience in the flower industry and is a regular contributor of magazine articles about cut flowers and related topics. Ben-Erik van Wyk is a professor of Botany at the University of Johannesburg. He has a research interest in systematic botany and plant utilisation.

Delivery Options

Home Delivery

Store Delivery

Free Returns

We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.