9781137278753
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
By
T. Calkins (Author)
Paperback
£24.99
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About the Author
Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management and co-academic director of Kellogg's branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He lives in Evanston, IL.
More Details
- Contributor: T. Calkins
- Imprint: Palgrave Macmillan
- ISBN13: 9781137278753
- Number of Pages: 294
- Packaged Dimensions: 152x229mm
- Packaged Weight: 464
- Format: Paperback
- Publisher: Palgrave Macmillan
- Release Date: 2012-10-11
- Binding: Paperback / softback
- Biography: Tim Calkins is clinical professor of marketing at Northwestern University's Kellogg School of Management and co-academic director of Kellogg's branding program. He is the managing director of Class5 Consulting, a marketing strategy firm and has been quoted in Businessweek, Newsweek, the Financial Times, The Wall Street Journal and The New York Times. He lives in Evanston, IL.
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