Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects.
Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including:
Incorporating 3D elements
Concept development, and much more
Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work.
Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Austin Shaw is a full-time Professor of motion media design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For the past 12 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1, and as a Creative Director, Designer, and Animator for companies such as Superfad, Digital Kitchen, Brand New School, and Curious Pictures.
**Table of Contents** Foreword by Justin Cone Preface Introduction: Motion Design Motion & Graphic Art & Design Graphic to Motion Contrast Creates Tension Varying Compositions Design-Driven Production Types of Projects What is Design for Motion? The Purpose of This Book Chapter 1: Design for Motion Beautiful Motion Begins with Beautiful Design Building on Traditions A Brief History of Style Frames Other Disciplines Chapter 2: Style Frames What is a Style Frame? Visual Patterns o Stylistic Guides o Concept is King Design Like a Champ Enjoy the Process Author's Reflection - Style Frames A Moment in Time Chapter 3: Design Boards What is a Design Board? The Importance of Style Frames & Design Boards Promise to the Client Insurance Policy Using Design Boards Guiding Productions Author's Reflection - Design Boards Unified Visual Aesthetic Storytelling Finishing Touches Professional Perspectives - Erin Sarofsky Chapter 4: Presentations & Pitches o Process Books & Pitch Books o Process Books Pitch Books How to Make Process & Pitch Books Professional Perspectives - Lauren Hartstone Chapter 5: Developing Concepts Creative Briefs What is a Creative Brief? Types of Creative Briefs The Form of a Creative Brief The Needs of a Creative Brief How to Use a Creative Brief Professional Perspectives - Carlo Vega Good Ideas are Hard Work Concept Development What is Concept Development? Questions & Answers Development Professional Perspectives - Karin Fong Chapter 6: Process-to-Outcome Process-to-Outcome Author's Reflection - Process-to-Outcome Process Outcome Value of Process-to-Outcome Be Comfortable with Ambiguity Know Where You Are Professional Perspectives - Lindsay Daniels Chapter 7: The Inner-Eye The Internal Editor Free Writing What is Free Writing? Looking Inward Stream of Consciousness Free Writing & the Internal Editor How to Free Write Be Brave Making Discoveries Free Writing is Personal & Private Word Lists What are Word Lists? Words are Powerful Spectrums of Meaning How to Make a Word List Mind Maps What are Mind Maps? Internal to External Making Connections Using Contrast & Tension How to Make a Mind Map DOs & DON'Ts List What is a DOs & DON'Ts List? Creative Borders In Relation to Process-to-Outcome The Initial Shape of a Concept Initial Shape of a Concept Be Engaged in the Process Tipping Points Chapter 8: The Outer-Eye Mood Boards What are Mood Boards? Internal and External Efficiency How to Make a Mood Board Author's Reflection - Mood Boards Professional Perspectives - Alan Williams Written Treatments What are Written Treatments? Writing for Development Narrative Structure The Shape of Stories Scripts Using Written Treatments & Scripts Professional Perspectives - Patrick Clair Chapter 9: Image-Making Image-making and Design for Motion Composition Hierarchy of Visual Importance Positive Space & Negative Space Symmetry & Asymmetry Motion Methods & Formulas Sea Glass Professional Perspectives - Kylie Matulick Value The Range of Intensity from Light to Dark Value & Color Why Value Matters Mastering Value Value & Line Value in Nature Contrast for Image-Making Color Depth Spatial Planes Depth of Field Perspective Atmospheric Perspective Color Perspective Professional Perspectives - Danny Yount Chapter 10: Cinematic Conventions, Thumbnail Sketches, & Hand-drawn Storyboards Cinematic Conventions Basic Shots and Camera Angles for Cinematography Cinematic Elements of Design Boards Thumbnail Sketches Approach & Practice Thumbnails for Style Frames Practicing Cinematic Conventions Hand-drawn Storyboards Working with Storyboards Storytelling and Continuity Storyboard Usage Professional Perspectives - Robert Rugan Chapter 11: Creative Briefs - Fundamentals Concept Development Exercise Part 1 Part 2 Professional Perspectives - Chace Hartman Chapter 12: Design Essentials Designer's Toolkit Finding & Making Assets Prepping Assets Mark-Making Tools Sketchbooks Computers Digital Backups Cameras Wacoms & Cintiqs Scanners Digital Library Alternative Tools Professional Perspectives - Will Hyde Chapter 13: The Art of Compositing Compositing Concrete Compositing Abstract Compositing Core Principles & Skills of Compositing Mattes Feathering Duplication Basic Transformations Retouching Color Correction & Color Grading Hue, Saturation, & Value Blending Creative Brief - Compositing Exercises Concrete Composite Abstract Composite Chapter 14: 3D Software for Design Using 3D Software for Design Modeling Materials Lighting 3-Point Light Setup Cameras in 3D Rendering Multi-Pass Rendering Compositing 3D Chapter 15: Matte Painting Analog to Digital Matte Painting for Motion Design Sketching Under Painting Asset Creation & Modification Compositing Assets Perspective Lighting Color Correction for Matte Painting Texture Working with 3D Creative Brief - Matte Painting Process Professional Perspectives - Greg Herman Chapter 16: Stylistic Creative Briefs for Portfolio Development Style What is Style? Clearly Defined Range of Visual Styles Using the Exercises Aspect Ratio & Size Alternative Aspect Ratios Number of Style Frames for Design Boards Schedule & Deadlines Process-to-Outcome Keywords to Kick-Off Creative Briefs Deliverables Chapter 17: Type-Driven Design Board History & Culture The Basics Anatomy of Type Casting Type Integrating Typography Type Treatments Creative Brief Professional Perspectives - Beat Baudenbacher Chapter 18: Tactile Design Board Analog & Digital Texture Materials Tactile Design in Motion Creative Brief Professional Perspectives - Lucas Zanotto Chapter 19: Modern Design Board Simplicity & Reduction Naive Sensibilities Vector Artwork Creative Brief Professional Perspectives - Bran Dougherty Johnson Chapter 20: Character-Driven Design Board Exaggeration of Essential Qualities The Process of Character Design Translating Character Design into Motion Creative Brief Professional Perspectives - Daniel Oeffinger Chapter 21: Information-Graphic / Data Visualization Design Board Information-Graphics & Visual Hierarchy Visual Language Visual Metaphors Cinema-Graphic Aesthetic Usage Creative Brief Professional Perspectives - Bradley (GMUNK) Munkowitz Chapter 22: Illustrative Design Board Analog & Digital Various Styles Creative Brief Professional Perspectives - Matt Smithson Chapter 23: Finding Inspiration Life Mood Board - Creative Brief Author's Story Professional Perspectives - Gentleman Scholar Chapter 24: Looking Forward