Developing New Products and Services: Learning, Differentiation and Innovation

Developing New Products and Services: Learning, Differentiation and Innovation

By: Lawrence Sanders (author)Paperback

Up to 2 WeeksUsually despatched within 2 weeks

Description

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace.

About Author

Lawrence Sanders Buffalo, NY; Professor in the Department of Management Science and Systems in the School of Management; State University of New York at Buffalo.

Product Details

  • ISBN13: 9781606492413
  • Format: Paperback
  • Number Of Pages: 340
  • ID: 9781606492413
  • weight: 504
  • ISBN10: 1606492411

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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