During his studies of psychology and economics, Werner Katzengruber gained various therapeutic qualifications and trained as a coach in the USA. Following different functions in sales and marketing organizations and five years as a manager in an international consultancy, he founded the RayCon Consulting Group in 1998. Known in the media as "Personality Coach No. 1" he works for public organizations, enterprises and nonprofit organizations. Numerous international companies make use of his strategies and models in sales and marketing, as well as in human resources and organizational development. The clients he serves as a coach are to be found in the fields of politics, business, media and sport, e.g. Arcor, Endemol, Fujitsu Siemens, McDonalds, ProSiebenSat.1 and Vodafone D2.