Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle.
This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Chapter 1: Innovation and the Power of a Good Idea What Is Innovation? The Power of a Good Idea Research and Development Mavericks and the Power of a Good Idea Three Strategic Approaches to Business Transformation Digital Medial and Innovation Innovation Failure Chapter 2: Business Model Innovation Business Model Innovation: Strategies and Approaches Home Box Office, Inc. Amazon.com Google Chapter 3: Product Innovation and Design Ideation: The Power of New Ideas Synthesis: Asking the Tough Questions New Product Development Product Design Sony Corporation The Walt Disney Company Apple Chapter 4: Business Process Innovation Business Process: Theoretical Traditions Business Process and Organizational Performance Dell Inc. Walt Disney Company: Disney World Park and Resort Netflix Chapter 5: Innovation Failure Business and Innovation Failure Disruptive Technology The Eastman Kodak Company Blockbuster The Sony Corporation Chapter 6: The Diffusion of Innovation Revisited Diffusion of Innovation The Innovation/Decision Process Opinioned Leadership Reconsidered Rate of Adoption Product Launches and Introductions Why New Product Launches Sometimes Fail Creative Destruction in the Digital Age The Sharing Economy The Tipping Point Chapter 7: The Intelligent Network The Intelligent Network: Understanding Internal Structures and System Processes The Intelligent Network Hierarchical Ordering Interdependency Exchange Equifinality Redundancy Network Holism Permeability Chapter 8: Digital Media and Innovation I Digital Media Principles of Digital Communication and Binary Logic Interactivity Virtual Communication Information Search Chapter 9: Digital Media and Innovation II Personalization Mobility Convergence Artificial Intelligence Chapter 10: Smart Cities and the Common Good Smart Cities Broadband Delivery and Smart Cities Net Neutrality Digital Media and Intellectual Property Chapter 11: Facebook Historical Overview A Business Perspective on the Power of Social Media Facebook: Business Model Innovation Facebook's Business Performance Privacy Concerns Political Activism and the Power of Social Media Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism The Causes and Consequences of Newspaper Circulation Decline The Computer Tablet Digital News Reporting Chapter 13: Hacker Culture A Culture Having the Right People Hacker Culture Risk and Experimentation Creating the Proper Work Space Serendipitous Connections Innovation Centers Within the Mainstream