Do Less Better teaches leaders how to recognize the complexity and inefficiencies within their businesses and reveals how they can simplify and streamline through specialization and sacrifice. According to Bell, a company's willingness to focus on a particular vision or identity ensures viability and strengthens its competitive edge.
John Bell is a retired consumer packaged goods CEO and global strategy consultant to some of the world's most respected blue-chip organizations. A prolific writer, John's musings on strategy, leadership, and branding have appeared in various marketing journals and publications such as Fortune and Forbes. He has served as a director of several private, public, and not-for-profit organizations.
Introduction 1. Accept the Short-term Pain 2. Your Leadership Reality Check 3. The Steel and Steal of Strategic Sacrifice 4. Urgency for Action 5. Think like an Entrepreneur 6. KISS is not a Rock Band 7. Bastions of Branding 8. Fewer, Better People 9. Regrets... I've had a Few References