As the world's second largest economy, China is becoming increasingly appealing to foreign businesses. As such, more and more businesses worldwide are actively seeking to trade and collaborate with Chinese businesses. However, the unique business environment, culture, and traditions make this a very challenging market for most foreigners. Doing Business in China is designed to make anyone exploring, starting or already doing business in China better aware of the cultural and business etiquettes necessary to succeed in this market. This concise and attractive book is a one-stop guide that aims to shed light on the intricacies of doing business in China.
Jonathan Geldart is a writer, adviser, and speaker on the cultural and business aspects of China. He is an Executive Director of Market Development at Grant Thornton, one of the world's leading accountancy groups. He has spent the past five years living and working in China.