Doing Business in Europe (2nd Revised edition)

Doing Business in Europe (2nd Revised edition)

By: Gabriele Suder (author)Paperback

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Electronic Inspection Copy available for instructors here This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition: - Expanded coverage of lobbying, SMEs and globalization - New real-life case studies using a wide range of examples from across Europe - Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies An accompanying comprehensive companion website provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.

About Author

Gabriele Suder is Professorial Fellow at Melbourne Business School and the Faculty of Business and economics of The University of Melbourne. She has broad and in-depth experience at business schools and universities internationally. She holds a MPhil in Governmental Studies, a PhD in Management (UK) and became full Professor in 2004, and Jean Monnet Chair Professor in 2011 at SKEMA Business School. Her career spans program development academic and university leadership in tertiary education, principally across Europe, the USA and Australia. She has work experience in 20+ countries within international business academics, especially in Asia Pacific. Her discipline is International Business, with a focus of International Trade & Investment strategy, as well as cross-cultural communication. Gabriele's research focuses on international Business Management and Strategy, with a focus on Internationalization knowledge and Regionalisation, market integration and institutional theory, with A ranked scholarly publications, a highly successful track record in attracting external funding such as the Jean Monnet Chair (EACEA) and Top Global, and from the corporate sector. Gabriele is an accomplished writer who has published numerous successful international business and strategy books include "International Business", "Doing Business in Europe" (third edition forthcoming), and a book series on the impact of terrorism on internationalization. She mainly uses qualitative research methods, except in her projects on Global Value Chains where she uses input-output-analyses. Gabriele is also advisor to companies and the diplomatic corps. She serves as external research fellow at JETRO (Japan), as expert at the European Union (EACEA), is project assessor at the Australian Research Council and has served as World Investment Report expert at the United Nations Conference on Trade and Development (UNCTAD). Gabriele reviews for leading IB and Management journals, and has recently accepted invitation to join the Inaugural ERB Board of the Journal of International Business Policy, She is highly committed to the scholarly International Business community and its social impact. She is amongst other, Immediate Past President of `Women in AIB' (Academy of International Business's WAIB), its new Chapter Liaison Officer 2017-2019, and she has recently been elected Vice President of the Australia New Zealand International Business Academy (ANZIBA), and she served as Director (IR) at the University of Melbourne. She also recently served as President of AWCUM, The University of Melbourne's women association. She transposes her work, inter alia, also into articles in practitioner journals and case studies, and has a longstanding success rate as coach and mentor. Gabriele regularly comments on current affairs in the media (e.g., ABC, SkyNews, SBS, Business Week, Le Figaro, The Hindu). She is also a well-known keynote speaker.


Introduction: The New European Business Environment PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES Landmarks of European Integration, or How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players: How the Rules and Agendas of the European Business Environment are Set PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics, Finance and Funding Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: CORPORATE CASE STUDIES Airbus: A Catalyst of European Integration Investment Consulting in Eastern Europe with Excedea The Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of Europeanization European Chief Executives in the Merger Maze: Coping with Multiple Realities The Europeanization of Marimekko: International Growth and Single Market Effects Managing Change at Unilever Altran: Launching a Corporate Representation Office in Brussels Haier: A Global Chinese Corporation Feels at Home in Germany

Product Details

  • ISBN13: 9780857020857
  • Format: Paperback
  • Number Of Pages: 472
  • ID: 9780857020857
  • weight: 809
  • ISBN10: 0857020854
  • edition: 2nd Revised edition

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