Electronic Inspection Copy available for instructors here
This new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike.
Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context.
New to this edition:
- Expanded coverage of lobbying, SMEs and globalization
- New real-life case studies using a wide range of examples from across Europe
- Extensive pedagogical features including a glossary, revised discussion questions and more mini case studies
An accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.
Introduction: The New European Business Environment PART ONE: THE EUROPEAN BUSINESS GAME: THE IMPACT OF SIX DECADES Landmarks of European Integration, or How History and Politics Shape the Business Environment Enlargement and the Theories of Integration Institutional Players: How the Rules and Agendas of the European Business Environment are Set PART TWO: BUSINESS EUROPEANIZATION The Europeanization of a Business Environment The Europeanization of Business Management PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT European Economics, Finance and Funding Marketing in Europe Lobbying the Playing Field Competing Internationally PART FOUR: CORPORATE CASE STUDIES Airbus: A Catalyst of European Integration Investment Consulting in Eastern Europe with Excedea The Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of Europeanization European Chief Executives in the Merger Maze: Coping with Multiple Realities The Europeanization of Marimekko: International Growth and Single Market Effects Managing Change at Unilever Altran: Launching a Corporate Representation Office in Brussels Haier: A Global Chinese Corporation Feels at Home in Germany