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Pragmatic and inspiring, this applied book will help you to complete your research quickly and well. David Gray's advice is both positive and sensible as he walks you through each step of the research process from start to finish.
Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your projects. Setting out the realities of conducting research in real-world settings, David will help you to find the practical tools - and the confidence - you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills.
The book also introduces an incredible range of digital resources:
* Award-winning video to bring concepts to life
* Video top tips from David
* Case studies from experts
* Journal articles to showcase real research
* Interactive glossary flashcards
* Multiple choice questions to test yourself with
* Multidisciplinary data sets
* Downloadable checklists to guide you.
Brimming with energy and grounded in reality, this book is still your definitive companion to research - from theory to design, data collection to data analysis and writing up to dissemination this book has everything you need to excel.
*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526418524).
Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
David Gray is Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, include research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He has published books and articles on research methods, organizational learning, and coaching and mentoring. David has led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He has recently completed a global survey into the professional identity of coaches. When not leading research projects he tries to play golf.
Chapter 1. Introduction Part A. Principles and Planning for Research Chapter 2. Theoretical Perspectives and Research Methodologies Chapter 3. Selecting and Planning Research Proposals and Projects Chapter 4. Research Ethics Chapter 5. Searching, Critically Reviewing and Using the Literature Part B. Research Methodology Chapter 6. Research Design: Quantitative Methods Chapter 7. Research Design: Qualitative Methods Chapter 8. Research Design: Mixed Methods Chapter 9. Sampling Strategies Chapter 10. Designing Descriptive and Analytical Surveys Chapter 11. Designing Case Studies Chapter 12. Designing Evaluations Chapter 13. Action Research and Change Part C. Data Collection Methods Chapter 14. Questionnaires and Surveys Chapter 15. Interviewing Chapter 16. Non-Participant Observation Chapter 17. Ethnography and Participant Observation Chapter 18. Focus Groups Chapter 19. Unobtrusive Measures Chapter 20. Visual Research Methods Chapter 21. Digital Research Methods Chapter 22. Secondary Data and Research Part D. Analysis and Report Writing Chapter 23. Getting Started Using SPSS Chapter 24. Analysing and Presenting Quantitative Data Chapter 25. Getting Started Using NVivo Chapter 26. Analysing and Presenting Qualitative Data Chapter 27. Writing Up the Research Chapter 28. Preparing for Presentations and Vivas