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Vera Toepoel's practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.
This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro's and con's, and do's and don'ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout.
Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
Vera Toepoel is a Professor at the department of Methods & Statistics at Utrecht University, the Netherlands. She has fifteen years of experience in online surveys, both from a practical and theoretical point of view. She started with programming online surveys and cleaning data. Later, she did her PhD on the design of online (panel) surveys, taking visual design, panel conditioning and attrition into account. Currently, she teaches courses on conducting surveys and is involved in several survey projects. She has build and maintained online panels, e.g. the Dutch LISS Panel, CentERpanel, and Leisure Panel. She is the Chair of the Dutch and Belgian Platform for Survey Research, Vice-President of the Methodology section of the International Sociological Association, and has publised numerous papers in journals related to the survey field. This book is made possible by a grant obtained from the Dutch Organisation for Scientific Research (NWO Innovation Scheme).
Chapter 1: Introduction to Online Surveys Chapter 2: Developing the Survey: Questions and Answers Chapter 3: Ethical Considerations Chapter 4: Sampling Chapter 5: Using a Panel in Your Research Chapter 6: Comparative Survey Research Chapter 7: Incentives for Respondents Chapter 8: Selecting Survey Software Chapter 9: Programming the Survey Chapter 10: Fieldwork Chapter 11: Processing and Cleaning the Data Chapter 12: Weighting Survey Data Chapter 13: Reporting Survey Results Chapter 14: Making Data Available to Others Chapter 15: The Future of Web Surveys