Doing Things Right and Wrong Matters Excellence and Relevance

Doing Things Right and Wrong Matters Excellence and Relevance

By: Inder Sidhu (author)eBook
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This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.


Why successful innovation requires both excellence and relevance--and how to achieve them both.


“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....

Product Details

  • ID: 9780132615228
  • book language: en
  • publisher: Pearson Education
  • publisher imprint: FT Press

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