Dynamics of International Business: Asia-Pacific Business Cases

Dynamics of International Business: Asia-Pacific Business Cases

By: Manuel G. Serapio (editor), Prem Ramburuth (editor), Christine Stringer (editor)Paperback

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Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: * draw on a diverse range of businesses and industries - from seafood to video games to renewable energy * illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences * span many countries across the Asia-Pacific region * include discussion questions that encourage students to apply international business theory in the context of realistic scenarios * include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

About Author

Prem Ramburuth is a Professor in International Business in the Australian School of Business (ASB). She has held several leadership positions at UNSW. She has been Associate Dean Education (2007-2011), Associate Dean Undergraduate Programs (2007-2009), Head of School of Organisation and Management (2006) and Associate Head of School (2005), Foundation Director of the ASB Education Development Unit (1998-2000) and Deputy Director of the UNSW Learning Centre (1994-1997). She chairs the Academic Board (from 2011), the Committee on Education (from 2010) and Academic Board Advisory Committee (from 2011) and, as President, serves as a member of and oversees proceedings of all Academic Board standing committees. Prem is a member of the UNSW Council and several of its committees, and serves on both the Executive Team and Vice Chancellor's Advisory Committee. Prem's area of expertise focuses on Cross-Cultural and Diversity Management in Business and Higher Education, and she is recognised nationally and internationally for her scholarship in Learning and Teaching. She is the recipient of an Australian Learning and Teaching Council Citation for Enhancing Student Learning (2009), Pearson ANZAM Management Educator of the Year Award (2003) and the Vice-Chancellor's Award for Teaching Excellence (2002). She has been an active member of the Learning and Teaching Network of the Australian Business Deans' Council (ABDC) and is the ASB's representative on the United Nation's Principles for Responsible Management Education (UNPRME). Prem is a member of the Australian Institute of Company Directors (AICD) and several leading professional organisations. Christina Stringer is a Senior Lecturer in the Department of Management and International Business. Christina specialises in international business (in particular Asia and Latin America). She has undertaken extensive research into New Zealand's primary industries including fisheries, dairy and forestry with a particular focus on Asia. She recently completed a major project for the Ministry of Fisheries which looked at the offshore processing of New Zealand caught fish in China. Christina's other research interests include fair trade and certification schemes. Manuel Serapio is Director of the International Business program at the University of Colorado, Denver.


Part I. The Environment of International Business: 1. AWB and the Iraqi oil-for-food scandal: just a cost of doing business? Peter K. Ross; 2. Walking the blurry line in China: negotiating deals and staying out of jail Cheryl Rivers; 3. The feasibility of solar energy in el Junco Julie Rowney and Alejandro Cisneros; 4. Colombian coffee: issues of sustainability? Christina Stringer and Adriana Roldan-Perez; 5. Preserving paradise: Shell's sustainable development programs in the Philippines Raymund B. Habaradas; Part II. Strategy and Entrepreneurship in International Business: 6. Dewak: the positioning and growth of a born global software firm from a developing country Sascha Fuerst; 7. Qingdao Applied Chemistry Company (Kingking): pivoting into a new global strategy Henry T. Tsuei and Manuel Serapio; 8. Bangkok Dusit Medical Services Public Company Limited: healthy international expansion Pachsiry Chompukum and Chintana Bunbongkarn; 9. The growth and internationalisation of Geely - the Chinese car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang; 10. Parking Creators International Massoud Saghafi; 11. Tasty Southern Seeds Jessica Smart and Andre M. Everett; 12. Introducing innovations in education: the Ateneo Graduate School of Business Asuncion Sebastian; Part III. Managing People in International Business: 13. John Parker's expatriate experiences in China Cindy Qin and Prem Ramburuth; 14. Dilemmas in working across cultures: Arun in a conundrum Amanda Budde-Sung; 15. Working in Chinese firms Haina Zhang and Andre M. Everett; 16. Losing touch with the context: the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar; 17. Foxconn: the complexity of quality control in a Chinese context Shih-wei Hsu, Maris Farquharson and Anders OErtenblad; 18. Quality through culture: organisational development at New American Ice Cream Diana Ruwhiu and Graham Elkin; Part IV. Operation in International Markets: 19. Learning from experience: purchasing industrial machinery from China Sergio Biggemann and Andre M. Everett; 20. Country of origin labelling and the New Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees; 21. Ubisoft: competing in the global video gaming industry Eliseo A. Aurellado; 22. Taobao vs. eBay: the fight between a local nobody and a global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei; 23. The internationalisation of COSCO and its investment in New Zealand Yan Shi, Christina Stringer and Gloria Lan Ge; 24. Developing education exchanges between China and the West: the case of Bricknowledge and Mericia William X. Wei, Kimberley Howard and Evan Goodwin.

Product Details

  • ISBN13: 9781107675469
  • Format: Paperback
  • Number Of Pages: 264
  • ID: 9781107675469
  • weight: 470
  • ISBN10: 1107675464

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