Concise, engaging and highly intuitive Economics: A primer equips you with an understanding of all the basic principles of economics. It is designed specifically for readers with no prior knowledge of the field. Technical content is kept to a minimum and the universal principles of economics are distilled. At its core, economics is simply the study of how humans behave and the choices which they make. Chrystal and Hayley emphasise the practical application of economics for an individual as a consumer, saver and employee; and within the context of business and financial decision-making. This approach ensures that the connection between economic theory and our everyday lives is illuminated. Whether you are taking a short course in economics; are about to begin an Economics or related degree, or simply want to understand the theories which lie behind the headlines, this book which will ensure you master the core concepts. Supported by online resources to take your learning further: For Students - Multiple choice questions - Weblinks - Summaries of key concepts - Bespoke videos of the authors summarising each chapter For Lecturers - PowerPoint(R) slides
Simon Hayley is Senior Lecturer at the Sir John Cass Business School in London. Prior to this he was an economic policy adviser at HM Treasury and the Reserve Bank of New Zealand, and held a number of jobs in the financial sector, most recently as global market analyst at Capital Economics. He is also a CFA charterholder. Dr Hayleys teaching at Cass has received exceptionally positive student feedback, winning multiple awards for his clear and intuitive explanations of complex subjects. Alec Chrystal is Emeritus Professor of Money and Banking, Sir John Cass Business School, and Visiting Fellow at the Judge Business School, Cambridge University. He has previously worked as a senior adviser in the monetary analysis wing of the Bank of England, and is the author/co-author of several books, including the last seven editions of the famous economics textbook with Richard G. Lipsey.