Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.
With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.
Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.
Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond Business School, the American International University in London. With many years of teaching experience across a wide range of Economics and Finance modules, and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.
ONE: INTRODUCTION TO ECONOMICS AND BUSINESS; 01: Introduction: What's economics got to do with business?; 02: Introduction to markets; 03: Introduction to macroeconomy; 04: Introduction to the financial system; TWO: MICROECONOMICS: INDIVIDUAL ECONOMIC AGENTS AND INSTITUTIONS; 05: Demand: in theory and in practice; 06: About the firm; 07: Supply: costs, output and distribution; 08: Competition and markets; 09: Business strategy: creating and sustaining a competitive advantage; THREE: MACROECONOMICS: THE BUSINESS BACKGROUND; 10: The role of government; 11: Money, interest rates and central banking: the role of monetory policy; 12: Technological change and innovation; 13: Forecasting; 14: Employment; 15: The International arena; 16: Summary and overview