For introductory undergraduate courses in Agricultural Marketing. Agricultural Marketing examines the principles and practices of economic analysis to cultivate an understanding of how agricultural and food markets operate. After an introduction that discusses some of the most frequently encountered economic measurements of market activities, a basic framework is presented for the analysis of economic activities that link agricultural production with food consumption. Coverage then explores both the spatial and temporal dimensions of agricultural markets.
I. OVERVIEW AND QUANTITATIVE MEASURES. 1. Overview of Markets and Marketing. 2. Measuring the Economic Importance of Agricultural and Food Marketing Activities. 3. Index Numbers. II. ANALYTICAL TOOLS AND FRAMEWORK. 4. Demand and Elasticity Concepts. 5. Supply Concepts. 6. Models of Market Behavior. 7. Alternative Market Structures. 8. Price Discovery. III. SPATIAL ASPECTS OF AGRICULTURAL MARKETS. 9. Spatial Characteristics of Markets. 10. Local Markets and Interregional Trade. 11. International Trade. 12. International Trade Model and Policies. IV. TEMPORAL ASPECTS OF AGRICULTRAL MARKETS. 13. Storage Decisions in the Marketing of Agricultural and Food Products. 14. Futures Markets. 15. Fundamentals of Hedging. 16. Options Markets and Their Uses.
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- ID: 9780137757763
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