This book provides an ethnographic investigation of the white, upper-middle classes in Britain. It follows the Jack Wills brand to demonstrate how the internal economies of the brand forge a distinctive, elite social network made up of former public-school and Russell Group university students.
Daniel R. Smith is Lecturer in Sociology at Anglia Ruskin University, UK. He has published widely on social class, whiteness and popular culture.
1. Branded Gentry 2. The Gentry Aesthetic 3. The Dialectic of Jack Wills 4. Patronage and its Conflicts 5. Convivial Privilege and Exclusion 6. Ambivalent Aspiration 7. Conclusion: Embedded Economies and Distributive Justice in Arcadia
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- ID: 9781137509604
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