Emerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction.
Provides a comprehensive analysis of digital media use and online communication with empirical data
Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances
Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments
This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
Xigen Li (Ph.D., Michigan State University, 1999) is an associate professor of Department of Media and Communication, City University of Hong Kong.
Introduction: Inquiring Emerging Media through Dynamic and Theoretical Lenses Part I. Adoption and Use of Emerging Media Chapter 1. Podcast Adoption and Use: Impact of Diminishing Variation of Technology Advantage Xigen Li and Li Zeng Chapter 2. Getting News from Mobile Phones: Innovativeness vs. Personal Initiative in Second-level Adoption Chapter 3. Media Dependency in the Digital Age: Effects of Perceived Channel Efficiency and Motivation and Orientation of Information Seeking Part II. Online Involvement and Information Exchange Chapter 4. Openness, Activeness and Diversity of Information Exchange in the Context of Online Social Networks Xigen Li, Yang Liu and Mike Yao Chapter 5. Legal and Extra-Legal Factors in Deterring Online Copyright Infringement Xigen Li and Nico Nergadze Chapter 6. Willingness to Contribute Information to Online Communities: Personal and Social Influences Chapter 7. Third-person Effect, Optimistic Bias and Sufficiency Resource in Internet Use Part III. Online Expression and Social Interaction Chapter 8. What Motivate Online Disagreement Expression?: The Influence of Self-Efficacy, Mastery Experience, Vicarious Experience, and Verbal Persuasion Xudong Liu and Xigen Li Chapter 9. Disagreement Expression and Reasoned Opinions in Two U.S. Online Newspaper Forums, Xudong Liu and Xigen Li Chapter 10. Participatory Expressions in Blogs and Microblogs: An Analysis of Bloggers' Structural Adaption in Two Chinese News Portals Chapter 11. Are People More Willing to Express Minority Views on The Internet Than in Offline Public Settings? Chapter 12. Contextual and Normative Influence on Willingness to Express Minority Views in Online and Offline Settings Conclusion Author Index Subject Index