Emotional AI: The Rise of Empathic Media

Emotional AI: The Rise of Empathic Media

By: Andrew McStay (author)Paperback

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What happens when media technologies are able to interpret our feelings, emotions, moods, and intentions? In this cutting edge new book, Andrew McStay explores that very question and argues that these abilities result in a form of technological empathy. Offering a balanced and incisive overview of the issues raised by `Emotional AI', this book: Provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots Demonstrates through empirical research how `empathic media' have been developed and introduced both by start-ups and global tech corporations such as Facebook Helps readers understand the potential implications on everyday life and social relations through examples such as video-gaming, facial coding, virtual reality and cities Calls for a more critical approach to the rollout of emotional AI in public and private spheres Combining established theory with original analysis, this book will change the way students view, use and interact with new technologies. It should be required reading for students and researchers in media, communications, the social sciences and beyond.

About Author

Andrew McStay is an AHRC Early Career Research Fellow at the School of Creative and Media Studies, Bangor University. He is also author of Digital Advertising; The Mood of Information: A Critique of Behavioural Advertising; Creativity and Advertising: Affect, Events and Process; and Privacy and Philosophy: New Media and Affective Protocol.


Chapter 1 Introducing Empathic Media Chapter 2 Situating Empathy Chapter 3 Group Sentimentality Chapter 4 Spectrum of Emotions: Gaming the Body Chapter 5 Leaky Emotions: The Case of Facial Coding Chapter 6 Priming Voice-Based AI: I Hear You Chapter 7 Affective Witnessing: VR 2.0 Chapter 8 Advertising, Retail and Creativity: Capturing the Flaneur Chapter 9 Personal Technologies that Feel: Towards a Novel Form of Intimacy Chapter 10 Empathic Cities Chapter 11 Politics of Feeling Machines: Debating De-Identification and Dignity Chapter 12 Conclusion: Dignity, Ethics, Norms, Policies and Practices Appendices References

Product Details

  • ISBN13: 9781473971110
  • Format: Paperback
  • Number Of Pages: 248
  • ID: 9781473971110
  • weight: 430
  • ISBN10: 147397111X

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