About the Author
Mark Runco has studied creativity and innovation for 35 years. He holds a PhD in Cognitive Psychology and is Professor at the University of Georgia, as well as Distinguished Research Fellow at the American Institute for Behavioral Research and Technology. His PhD is in Cognitive Psychology from the Claremont Graduate School. He also earned his MA and his BA from Claremont. He is founding Editor of the Creativity Research Journal and is on the Editorial Board of Creativity and Innovation Management, the Journal of Creative Behavior and various other academic journals. He is co-editor of the Encyclopedia of Creativity (1999, 2011) and in 2015 he collaborated with the International Center for Studies in Creativity to introduce two new academic journals, Business Creativity and the Creative Economy and the Journal of Genius and Eminence. Dr. Runco was Adjunct Professor at the Norwegian School of Economics and Business Administration and the Torrance Professor and Director of the Torrance Creativity Center at UGA. He is Past President of the American Psychological Association's Division 10.Dr. Runco has published over 200 articles, chapters, and books on creativity and innovation. STEVEN R. PRITZKER, Ph.D., is Professor of Psychology at Saybrook University in San Francisco.He is Director of The Creativity Studies Certificate and Masters in Psychology with a Specializationin Creativity Studies. Dr. Pritzker writes both academic and popular press articles and booksconcerning creativity. He is a fellow and educational coalition representative for the AmericanPsychological Association's Division 10 (Psychology of Aesthetics, Creativity, and The Arts).He serves on the editorial board of the APA journal Psychology of Aesthetics, Creativity and The Arts.Dr. Pritzker is a former comedy writer-producer who worked on over 200 network televisionepisodes including such popular shows as The Partridge Family, Maude, Fish, The Hogan Family and the Emmy winning Mary Tyler Moore Show and Room 222. He has received Emmy recognitionand been nominated for the Writers Guild of America Award. Dr. Pritzker is President of CreativitySource where he consults and coaches organizations and individuals on maximizing theircreativity.