This book is for engineers and scientists who have the aptitude and education to create new products that could become income-producing businesses for themselves and for investors. The book uses short chapters and gets directly to the point without lengthy and distracting essays. The rapid growth in technology-based business plan contests is a clear sign that there are many wealthy inventors looking to make substantial investments in start-ups based on new inventions by inventors, who lack the funds and knowledge to start a business. The key features of this reference enable readers to sharpen their new idea, turn an idea into a commercial product, conduct patent search and complete a provisional patent application, and collect requisite data and prepare a business plan based on a carefully selected business model. Supporting materials are provided on the book's extensive website (www.engineer-entrepreneur-book.com/).
Paul Swamidass is Professor Emeritus, Raymond J. Harbert College of Business, Auburn University, Alabama. At Auburn University he was the Director of the Thomas Walter Center for Technology Management from 2005 to 2014. His publications include books, an encyclopedia, several technical monographs, and more than one hundred publications in scholarly journals, conference proceedings, etc. As a pro se inventor-applicant, he was granted four US patents since 2009. Based on his success in getting patents from the US Patents Office without an attorney, Swamidass has written articles and papers helpful for the individual pro se inventor in the law journal, John Marshall Review of Intellectual Property Law (2010), and another in InventorsDigest.com.
1. Engineers create value for investors; 2. Introduction to technological innovation; 3. The seven phases of technological innovation; 4. Engineers add value in stages; 5. Disruptive technological innovators: value creators; 6. Ideas: how do you find them?; 7. Turn your idea into a product; 8. Early detection of market potential A. David Mixson; 9. Illustrative case: tennis racquet customer needs survey; 10. What engineers can do for product development; 11. Intellectual property, patents and trade secret; 12. If you cannot afford a patent attorney; 13. Reading and learning from a granted US patent; 14. Patent search and conclusions before drafting a patent application; 15. Pro se US patent applications do succeed; 16. Macroeconomics for innovators in engineering and science; 17. Customers, target markets and marketing; 18. The power of social media marketing Haitham A. Eletrabi; 19. Market analysis resources; 20. Illustrative case: market analysis for tennis racquets; 21. Competition research; 22. Manufacturing and sourcing; 23. Break-even analysis; 24. Sales and distribution - wholesale, direct and other; 25. Reaching your customer: advertising and promotion; 26. Selecting the pre-start-up model; 27. Key decisions: costs estimation and pricing; 28. The business model versus the business plan; 29. The business plan: the end of phase 3; 30. A business plan is a war plan: anything can change; 31. Making the start-up business financially feasible; 32. What angel investors look for in a phase 4 company seeking funding; 33. Ethics in engineering and business professions; 34. Business as a legal entity in the United States; 35. Pre-start-up business organization and management; 36. An illustrative case: Amazon.com as a start-up; 37. Execution phases 4 to 6; 38. Phase 7: six case studies of mature firms; 39. Comparing phase 7 firms from different industries: Apple and Wal-Mart; 40. Teams and teamwork; 41. Leadership issues in start-up business Jay Clark; 42. What we know about entrepreneurs; 43. Creating value as an engineer in India Hephzibah Stephen.