Enterprise and Small Business: Principles, Practice and Policy (3rd edition)

Enterprise and Small Business: Principles, Practice and Policy (3rd edition)

By: Sara Carter (author), Dylan Jones-Evans (author)Paperback

In Stock

£51.29 RRP £53.99  You save £2.70 (5%) With FREE Saver Delivery

Description

Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the first and second has been extensively revised and updated.

About Author

Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway. Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.

Contents

1.Introduction Part 1: ENTREPRENEURSHIP 2.The Evolution of Entrepreneurship Theory 3.Entrepreneurship and Economic Development 4.Government and Small Business 5.The Real World of the Entrepreneur Part 2: THE ENTREPRENEURIAL PROCESS 6.The Entrepreneurial Process 7.Entrepreneurial Opportunities 8.Effectuation and Entrepreneurship 9.The Psychology of the Entrepreneur 10.Entrepreneurial Failure Part 3: TYPES OF ENTREPRENEURSHIP 11.Ethnicity and Entrepreneurship 12.Gender and Entrepreneurship 13.Family Business 14.Habitual Entrepreneurs 15.Technology Entrepreneurship 16.Social Entrepreneurship 17.Community Entrepreneurship Part 4: ENTREPRENEURIAL MANAGEMENT 18.Entrepreneurial Marketing 19.Entrepreneurial Networks and the Small Business 20.Finance and the Small Business 21.Strategy and the Small Firm 22.Growth and Development in the Small Firm 23.Internationalization and Entrepreneurial Businesses

Product Details

  • ISBN13: 9780273726104
  • Format: Paperback
  • Number Of Pages: 568
  • ID: 9780273726104
  • weight: 920
  • ISBN10: 0273726102
  • edition: 3rd edition

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly

Close