Entrepreneurial Management in Small Firms

Entrepreneurial Management in Small Firms

By: Ian Chaston (author)Hardback

Up to 2 WeeksUsually despatched within 2 weeks

Description

Electronic Inspection Copy available for instructors here Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market. The text: - Includes a dedicated chapter on social entrepreneurship and family firms - Explores issues of Ethics and Corporate Social Responsibility - Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed. - Learning features including learning aims, summaries, points for discussion, and further reading. - Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students. Visit the Companion website at www.sagepub.co.uk/chaston

About Author

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School's Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.

Contents

Entrepreneurs Planning Opportunity Research Growth, Chasms and Money Market Assessment Internal Capability Strategy and Culture Entrepreneurial Innovation Entrepreneurial Promotion Pricing and Distribution Family and Social Entrepreneurship 21st Century Entrepreneurs

Product Details

  • ISBN13: 9781848600249
  • Format: Hardback
  • Number Of Pages: 272
  • ID: 9781848600249
  • weight: 610
  • ISBN10: 1848600240

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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