How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting.
Dr Isa van Aardt: Management, training and research consultant and part-time lecturer in Entrepreneurship, Social Impact Assessment, Financial and Strategic Management at various institutions. Dr Stefan Bezuidenhout: Lecturer in Financial Accounting; Department of Accounting; Faculty of Economic and Management Sciences; UP.
PART 1: INTRODUCTION ; 1. Entrepreneurship defined ; 2. The entrepreneurship environment ; PART 2: THE ENTREPRENEURIAL PROCESS ; 3. Creativity and generating new business ideas ; 4. Opportunity recognition and evaluation ; PART 3: NEW VENTURE CREATION ; 5. Information in Small Business Environment ; 6. Entrepreneurial strategy ; 7. Business start-up ; 8. Franchising ; 9. Business ethics and social responsibility ; 10. Basic financial concepts ; 11. Financial planning and forecasting ; 12. The business plan ; 13. Entrepreneurial management team ; 14. Marketing ; 15. Operations ; 16. Human resources ; 17. Legal aspects ; PART 4: MANAGING THE VENTURE ; 18. Business cycles and the entrepreneur ; 19. Managing growth and harvesting ; 20. Corporate entrepreneurship ; 21. Turnaround and failure ; 22. Contemporary issues