Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.
Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies(R) and eBusiness Technology Kit For Dummies(R).
Introduction. PART I: Getting Started in Entrepreneurship. Chapter 1: What's an Entrepreneur, Anyway? Chapter 2: Moving at the Speed of E-Business. Chapter 3: Preparing to Hear When Opportunity Knocks. Chapter 4: Testing an Opportunity Before You Leap. PART II: Developing your Business Concept. Chapter 5: Listening to What Your Industry Tells You. Chapter 6: What Your Customers Can Tell You. Chapter 7: Designing Products and Services for a New Marketplace. Chapter 8: Protecting Your Products and Services. Chapter 9: Getting Products and Services to Customers: Distribution. Chapter 10: Putting Together Your Start-up Team. Chapter 11: Assessing Your Start-up Financial Needs. PART III: Creating a Company. Chapter 12: Getting Ready to Do a Business Plan. Chapter 13: Finding Money to Start and Grow Your Venture. Chapter 14: Starting with the Right Legal Structure. Chapter 15: Developing a Business Model for a Digital World. PART IV: Growing a Company. Chapter 16: Planning for Growth. Chapter 17: Organizing Your Business for Growth. Chapter 18: Reaching the Customer. Chapter 19: Proving You Can Make Money: The Financial Plan. Chapter 20: Planning for Things That Go Bump in the Night. PART V: The Part of Tens. Chapter 21: Ten Reasons Not to Start a Business. Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit. Chapter 23: Ten Ways to Use the Internet to Grow Your Business. Chapter 24: Ten Best Resources for Gathering Competitive Intelligence. Index. Book Registration Information.