Ephemeral Media: Transitory Screen Culture from Television to YouTube

Ephemeral Media: Transitory Screen Culture from Television to YouTube

By: Paul Grainge (author)Paperback

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Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.

About Author

PAUL GRAINGE is Associate Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (Praeger, 2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007).


Acknowledgements.- Notes on Contributors.- Introduction: Ephemeral Media; P.Grainge.- PART I: MEDIA TRANSITION AND TRANSITORY MEDIA.- 1 The Recurrent, the Recombinatory, and the Ephemeral; W.Uricchio.- 2 Television Abridged: Ephemeral Texts, Monumental Seriality and TV-digital Media Convergence; M.Dawson.- PART II: BETWEEN: INTERSTITIALS AND INDENTS.- 3 Interstitials: How the 'Bits in Between' Define the Programmes; J.Ellis.- 4 'Music is Half the Picture': the Soundworld of UK Television Idents; M.Brownrigg and P.Meech.- 5 TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media; P.Grainge.- PART III: BEYOND: ONLINE TV AND WEB DRAMA.- 6 The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC; E.J.Evans.- 7 Beyond the Broadcast Text: New Economies and Temporalities of Online TV; J.P.Kelly.- 8 Time Slice: Web Drama and the Attention Economy; J.Dovey.- 9 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama; E.J.Evans.- PART IV: BELOW: WORKER-AND USER-GENERATED CONTENT.- 10 Corporate and Worker Ephemera: the Industrial Promotional Surround, Paratexts and Worker Blowback; J.T.Caldwell.- 11 Reenactment: Fans Performing Movie Scenes From the Stage to YouTube; B.Klinger.- 12 Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video; R.Davies.- Index.

Product Details

  • ISBN13: 9781844574346
  • Format: Paperback
  • Number Of Pages: 248
  • ID: 9781844574346
  • ISBN10: 1844574342

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