Essential VCE Business Management Units 1 & 2 is a comprehensive full colour text written to the new VCE study design to be implemented in 2005. The text caters for different learning styles and contains activities throughout the chapters that recognise multiple intelligences. It uses appropriate language levels, visual literacy and interesting case studies and examples to engage students. Difficult terms are defined in the margin near where they appear in the text to assist student's learning. Each chapter ends with variety of summary questions to consolidate learning as well as extension questions to further test students understanding. The text is culturally sensitive and student-friendly. The text and supporting material aim to bring the business world into the classroom by relating theory to current business practice. A student CD-ROM and a teacher CD-ROM support these comprehensive textbooks.
Unit 1 ; Area of Study - Business Concepts: 1. Business Concepts, 2. Small, medium and large business, 3. Environments of business, 4. Services available to businesses, 5. Indicators of business performance; Area of Study - Small Business, Decision making, planning and evaluation: 6. Small business commencement decisions, 7. Small business planning decisions, 8. Compliance requirements; Area of Study - Day-to-day operations: 9. Introductory accounting for small business, 10. Employment cycle, 11. Future development and growth, 12. ICT in small business, 13. Legal responsibilities of small business, 14. Dynamic management of small business; Unit 2 ; Area of Study - Communication in business, 15. The communication process - Methods of communication, 16. Barriers to effective communication; Area of Study - Managing the marketing function, 17. Marketing process, 18. Market research, 19. Marketing strategies, 20. Marketing plan; Area of Study - Managing the public relations function: 21. Public relations