Essentials of Entrepreneurship and Small Business Management: Horizon Edition (6th edition)

Essentials of Entrepreneurship and Small Business Management: Horizon Edition (6th edition)

By: Norman M. Scarborough (author)Paperback

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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.


Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the Next

Product Details

  • ISBN13: 9780273779735
  • Format: Paperback
  • Number Of Pages: 648
  • ID: 9780273779735
  • weight: 1182
  • ISBN10: 0273779737
  • edition: 6th edition

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