Essentials of Public Relations Management

Essentials of Public Relations Management

By: Edward J. Lordan (author)Paperback

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Description

For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.

About Author

Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).

Contents

Chapter 1 Introduction Chapter 2 Client Relations Chapter 3 Personnel Chapter 4 Research Chapter 5 Crisis Communication Chapter 6 Finance Chapter 7 Technology Chapter 8 Legal Issues Chapter 9 Ethics Chapter 10 Conclusion

Product Details

  • ISBN13: 9780830415946
  • Format: Paperback
  • Number Of Pages: 177
  • ID: 9780830415946
  • weight: 231
  • ISBN10: 0830415947

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

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