Essentials of Strategic Management

Essentials of Strategic Management

By: Dimitrios Koufopoulos (author), Martyn R. Pitt (author)Paperback

In Stock

£36.89 RRP £40.99  You save £4.10 (10%) With FREE Saver Delivery


Electronic Inspection Copy available for instructors here 'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.' - Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises. With an emphasis on topical, distinctive and engaging features, this text offers: Over 120 short, topical case studies drawn from every type of organization across more than 20 countries Worksheets for strategy analysis that can be used to tackle real-world situations Learning outcomes, key points and summaries to focus your reading on what matters Chapter-by-chapter exercises for further study and discussion Suggestions for further reading to deepen your understanding of the theories underpinning the chapters The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.


The Essence of Strategy and Strategic Management Understanding the External Environment Industry Sector Environments Enterprise Stakeholders, Identity and Purpose Enterprise Resources Distinctive Capabilities Strategic Decision-Making Enterprise-Level Strategy Frameworks Scale, Non-Scale and Vertical Strategies Innovation Strategies Diversification Strategies in the Multi-Activity Enterprise Acquisition, Merger and Alliance Strategies Multinational and Global Strategies Strategy Implementation and Change Management

Product Details

  • ISBN13: 9781849201872
  • Format: Paperback
  • Number Of Pages: 472
  • ID: 9781849201872
  • weight: 830
  • ISBN10: 1849201870

Delivery Information

  • Saver Delivery: Yes
  • 1st Class Delivery: Yes
  • Courier Delivery: Yes
  • Store Delivery: Yes

Prices are for internet purchases only. Prices and availability in WHSmith Stores may vary significantly