Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of Marketing Gene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing. Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.
Part 1: Background 1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions 2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions 3. "Preserving the Venture"-A Sample Case Study with Frameworks and Ethical Analyses Part 2: Short Cases 4. Just a Friendly Request Terri L. Rittenburg 5. Going Along to Get Along Raymond F. Keyes 6. Casas Bahia Chrissy Golden 7. Discount Drugstore: No Gifts Allowed? Gene R. Laczniak 8. Reference Prices in Retailing: What is a Fair Comparison? Fiona Harris 9. Drug Testing in India Nicholas J.C. Santos 10. Starbucks China: The World's Priciest Cup of Coffee Peilu Chen Part 3: Intermediate Cases 11. Superior Services: Should Short Skirts Sell Software? Lori Lepp Corbett 12. Tough Decisions: Something to Snack On Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader 13. A Young Pharmacists Dilemma: Questionable Transactions Barbora Kocanova and Veronika Vosykova 14. PETA Karin Besenbaeck and Haley Rosenbach 15. Zara & Fast Fashion Sarah Eide, Elizabeth Sadler and Sarah Tonti 16. The Co-operative Bank of the UK Fiona Harris and Sarah Tonti 17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back Barbara Stoettinger and Julia Gschwendner 18. Montenegro Electronics, Ltd. Jacob Bagha and Gene R. Laczniak Part 4: Long Cases 19. The Coca-Cola Company: The Skinny on a Big Fat Problem Marshel Rapuzzi 20. Auchan (France) Geert Demuijnck 21. TOMS Shoes: One for One Movement Robert Meara, Matthew Terilli and Jennifer Sawayda 22. Facebook in the Developed and Developing World Eva Marie D. Schulte 23. VISA and FIFA: Everywhere You Want to Be? Brian R. Levey and James Matakovich