Ethics in Public Relations: A Guide to Best Practice (PR In Practice 3rd Revised edition)

Ethics in Public Relations: A Guide to Best Practice (PR In Practice 3rd Revised edition)

By: Patricia J. Parsons (author)Paperback

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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

About Author

Patricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at or via Twitter @ethicsinpr.


  • Section - PART 1: What Lies Beneath
    • Chapter - 01: Before we begin: New profession... or one of the oldest?
    • Chapter - 02: Lies, truth and honesty: their role in PR practice
    • Chapter - 03: Truth, trust and the virtue of being `good'.
    • Chapter - 04: Whose rights are right?
    • Chapter - 05: The trouble with rules
    • Chapter - 06: Utilitarianism: Right acts and wrong reasons
  • Section - PART 2: Ethics and the Practitioner
    • Chapter - 07: Your moral development: Cultivating respect and humility
    • Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly
    • Chapter - 09: Conflicts of Interest: Sex and other relationship issues
    • Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting
  • Section - PART 3: Strategies and Dilemmas
    • Chapter - 11: Public Relations ethics and traditional media
    • Chapter - 12: Public Relations ethics and social media
    • Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence
    • Chapter - 14: Supporting `good causes': bad ethics or bad taste?
    • Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism
  • Section - Part 4: Organizations, Ethics and PR
    • Chapter - 16: Making decisions: The true reality of everyday ethics
    • Chapter - 17: PR and the corporate ethics programme
    • Chapter - 18: The future of ethical PR: education and leadership
    • Chapter - 19: Appendix 1: For your bookshelf
    • Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct
    • Chapter - 21: Appendix 3: Guidelines for the ethics audit

Product Details

  • ISBN13: 9780749477264
  • Format: Paperback
  • Number Of Pages: 192
  • ID: 9780749477264
  • weight: 300
  • ISBN10: 0749477261
  • edition: 3rd Revised edition

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