The Third Edition of the best-selling Ethnography: Step-By-Step guides readers in managing mountains of ethnographic data and making meaningful statements based on that data. The second edition provided coverage of a then "new frontier"-the Internet. This new edition builds on that coverage and offers an up-to-date discussion of technology in ethnography, covering a range of topics from technological tools to research with virtual communities. Other notable additions to this updated classic include increased coverage of ethics in ethnography and updated examples and references from a broader range of fields, so as to represent the landscape of ethnography today.
Popular with readers for its friendly and accessible approach, this new edition will be an indispensable resource for doing ethnographic research. It is especially well suited for courses in ethnography, qualitative research methods, and social research methods.
David M. Fetterman is President and CEO of Fetterman & Associates, an international evaluation consulting firm. He has 25 years of experience at Stanford University , serving as a senior administrator, School of Education faculty member, and School of Medicine Director of Evaluation. David is the Director of the Arkansas Evaluation Center and concurrently a Professor at San Jose State University, the University of Charleston, and the University of Arkansas. He was a Professor and Research Director at the California Institute of Integral Studies, Principal Research Scientist at the American Institutes for Research, and a Senior Associate at RMC Research Corporation. David is a past-president of the American Evaluation Association. He received both the Paul Lazarsfeld Award for Outstanding Contributions to Evaluation Theory and the Myrdal Award for Cumulative Contributions to Evaluation Practice. David also received the American Educational Research Association Research on Evaluation Distinguished Scholar Award. David is the founder of empowerment evaluation. He has published 14 books including: Empowerment Evaluation in the Digital Villages: Hewlett-Packard's $15 Million Race Toward Social Justice, Empowerment Evaluation Principles in Practice (with Wandersman), Foundations of Empowerment Evaluation, and Empowerment Evaluation: Knowledge and Tools for Self-assessment and Accountability (with Kaftarian and Wandersman).
PREFACE ACKNOWLEDGMENTS 1. The First Step: An Overview 2. Walking in Rhythm: Anthropological Concepts 3. A Wilderness Guide: Methods and Techniques 4. Gearing Up: Ethnographic Equipment 5. Finding Your Way Through the Forest: Analysis 6. Recording the Miracle: Writing 7. Walking Softly Through the Wilderness: Ethics