Ethnography has become something of a buzzword in recent years. It is talked about and invoked in disciplines ranging from anthropology and ethnology to literature, history, business administration and design studies. Textbooks that teach ethnography tend to imbue students with the impression that ethnography is a mode of systematic investigation by which the researcher gets closer to the realities of people's everyday lives. But how straightforward are these processes in reality? As ethnography spreads into new folds of research both within and without the academy, the contributions in this volume demonstrate the manner in which field methods are adjusting, transforming or taking new forms altogether. If textbooks might lead students to believe that observations and interviews are the grounds upon which "good" ethnography can regularly be produced, the authors in this volume take as their point of departure the realisation that ethnography is being used in a multitude of different contexts which forces them -- and us as readers -- to question the "regularities" and "irregularities" of their own work.
Tom O'Dell is a professor of ethnology at Lund University. He has published extensively on topics related to globalisation, mobility, tourism, and the cultural economy.
Irregular Ethnographies. An Introduction; Reflections on Orderly & Disorderly Ethnography; Composing Ethnography; Reflections on Race, the Body & Boundaries: How to Get on the Bus; Doing-It-Yourself. Autoethnography of Manual Work; Twisted Field Working: Fighting for the Relevance of Being Connected; Designing a Waterworld: Culture-Based Innovation & Ethnography in Regional Experience Industry; "We are looking forward to some cool quotes!" -- Perspectives on Applied Ethnography; Notes on 'not being there'. Ethnographic Excursions in Eighteenth-Century Stockholm; Ethnography of the Invisible: Energy in the Multisensory Home.