On the Mediterranean island of Cyprus, rural villages, traditional artefacts, even atmospheres and experiences are considered heritage. Heritage making not only protects, but also produces, things, people, and places. Since the Republic of Cyprus joined the European Union in 2004, heritage making and Europeanization are increasingly intertwined in Greek-Cypriot society. Against the backdrop of a long-term ethnographic engagement, the author argues that heritage emerges as an increasingly standardized economic resource, a "European product." Implemented in historic preservation, rural tourism, culinary traditions, nature protection, and urban restoration projects, heritage policy has become infused with transnational market regulations and neoliberal property regimes.
Gisela Welz is Professor and Chair of Cultural Anthropology and European Ethnology at Goethe University Frankfurt. She co-edited Divided Cyprus. Modernity, History and an Island in Conflict (with Yiannis Papadakis and Nicos Peristianis, Indiana University Press 2006).
AcknowledgementsAbbreviationsIntroduction 'Past Presencing' on the European Periphery European Products Cyprus: Postcoloniality, Division, and EU Accession Fieldwork in Cyprus: Ethnographic Modalities About this bookPART I: HERITAGE REGIMESChapter 1. Preserving Vernacular Architecture Heritage and Nationalism in Cyprus Villages Frozen in Time Preservation Standards and Aesthetic Control Conclusion: 'Streamlined Along the European Prototype'Chapter 2. Packaging Hospitality A Sustainable Alternative to Mass Tourism The Philoxenia Standard 'Branding the Culture of the Villages' Conclusion: The Creation of Tourist Spaces Digression: Difficult HeritageChapter 3. Inventing the Rural A Lesson in Development European Union Policies Upgrading the Rural Heritage Conclusion: The Rural as a European ProductPART II: FOOD, CULTURE AND HERITAGISATIONChapter 4. 'Full Meze': Tourism, Modernity, Crisis The Cultural Logic of Mass Tourism What Makes Meze Cypriot? Performing Asymmetry Modernity and the Mutations of Cypriot Meze Conclusion: Wasting or Sharing?Chapter 5. 'Origin Food': The Struggle over Halloumi/Hellim Contested Claims Pure Products, Messy Histories The Europeanization of Cheese Making Managed Diversity The Ingredients of Tradition Conclusion: Heritage Effects and Property RegimesPART III: AMBIENT HERITAGEChapter 6. The Nature of Heritage Making: Environmental Governance Forces: Land Ownership, the Postcolonial State and the Privatization of the Coast Connections: Contested Natures and the Transnational Arena Imaginations: Local Communities and Moral Economies Conclusion: The Making of BiodiversityChapter 7. The Divided City: Europe and the Politics of Culture Dissected Urban Space The Nicosia Master Plan: Regeneration and Reconciliation Crossing the Divide: Transnational Cultural Diplomacy and the Old Town Remaking Lefkosia: Artists, Immigrants, and World-Class Architecture 'Get In the Zone': Competing for the European Title Conclusion: Ambience for sale. Nature and Culture as Economic AssetsConclusion Heritagisation as a Vector of Europeanization Standardization: Sameness or Difference? Unmaking Heritage Neoliberal Europeanization One year later: What comes after 'the crusade of greed'? A Postcolonial Reading of the CrisisBibliographyIndex