Now in a fully revised and updated third edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of event managers and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of event management, placing it at the centre of professional practice.
Designed to encourage critical thinking on the part of the student, this book helps them develop the skills that they will need to become effective and reflective practitioners in the events industry. Containing a rich array of international real-world case studies, data and practical examples from sport, recreation and tourism contexts, this third edition is also enhanced by two completely new chapters on contemporary management issues and ethics in event management.
Event Management in Sport, Recreation and Tourism is essential reading for any student or practitioner working in event management, sport management, leisure management, outdoor recreation or tourism.
Cheryl Mallen is Associate Professor in the Department of Sport Management at Brock University, Canada. Her research involves knowledge, event management and environmental sustainability. She is well published, with articles in the Journal of Sport Management, Sport Management Review and European Sport Management Quarterly as well as other journal outlets. Lorne J. Adams is an Associate Professor (Retired) in the Department of Kinesiology at Brock University, Canada. He is the recipient of four teaching awards, including the prestigious 3M Teaching Fellowship. He has been a coach and served as Athletic Director for 10 years.
1. Traditional and Niche Events in Sport, Recreation and Tourism [Cheryl Mallen and Lorne J. Adams] 2. The Concept of Knowledge in Event Management [Cheryl Mallen] 3. The Role of the Event Manager: To be a Facilitator [Amy Cunningham and Joanne Maclean] 4. The Event Planning Model: The Development Phase [Maureen Connolly, Lorne J. Adams and Cheri Bradish] 5. The Event Planning Model: The Event Operational Planning Phase [Cheryl Mallen] 6. The Event Planning Model: The Event Implementation, Monitoring, and Management Phase [Lorne J. Adams] 7. Event Operational Planning Issues and Strategies [Nicole Greco and Cheryl Mallen] 8. The Event Planning Model: The Event Evaluation and Renewal Phase [Scott Forrester and Lorne Adams] 9. Safeguarding the Natural Environment in Event Management [Chris Chard, Matt Dolf, and Greg Dingle] 10. Facilitating Quality in Event Management [Craig Hyatt and Chris Chard] 11. Event Bidding [Cheryl Mallen] 12. Politics in Event Bidding and Hosting [Trish Chant-Sehl] 13. Ethics in Event Operational Planning [Cheryl Mallen] 14. Conclusions [Lorne Adams]