Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include:
* New and updated content on developments in technology, risk management and event volunteering.
* New and updated case studies that include emerging economies.
* New industry voices by international practitioners.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years' experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK. James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK. Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK. Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.
Endorsements List of images List of figures List of tables List of case studies Acknowledgements Guided Tour Introduction to events management Introduction to the second edition Aims of the second edition What is an event? Events Management Challenges Events, human history and culture The events "business" Role of Events' Managers Events profession and education About this book Industry Voice Summary Further reading 2 Managing event projects 2.1 Aims 2.2 Introduction 2.3 Events as projects 2.4 Project management perspectives 2.5 Event project definition, organisation and framework 2.6 Project parameters 2.7 Stakeholder requirements and needs 2.8 The project objective statement 2.9 Project planning 2.10 Project optimisation 2.11 Project evaluation and review techniques 2.12 Project crashing 2.13 Project risk management 2.14 Project cost breakdown structures 2.15 Project implementation 2.16 Project shut-down 2.17 The required competences of an event project leader Industry voice 2.19 Summary Further reading 3 Event design and production 3.1 Aims 3.2 Introduction 3.3 Recent Developments 3.4 Events as designed experiences 3.5 Concept and theme 3.6 Understanding Event Experiences 3.7 Event staging and logistics Industry Voice 3.8 Summary Further Reading 4 Event operations 4.1 Aims 4.2 Introduction 4.3 The legal environment 4.4 Insurance 4.5 Regulations, licences and permits 4.6 Events contracts 4.7 Event logistics Industry voice 4.8 Summary Further reading 5 Managing the event human resource 5.1 Aims 5.2 Introduction 5.3 The event human resource challenge 5.4 Finding the right people 5.5 The challenges in practice to the events industry 5.6 Formulating and conducting event induction and acculturation 5.7 Developing effective communication with event workers 5.8 Event employee learning and development 5.9 Motivating, maximising performance and retaining employees 5.10 Remunerating staff Industry voice 5.11 Summary Further reading 6 Event finance Robert Wilson, Sheffield Hallam University, UK Aims Introduction Financial Terminology Financial Planning and Control Users of Event Finance Information Budgeting and Events Budgeting as a logically sequenced planning process Common methods of budgeting Applying budgeting to worked examples Comparing actual and budgeted performance Summary Further reading 7 Event marketing 7.1 Aims 7.2 Introduction 7.3 Event marketing planning 7.4 Event sponsorship Industry voice 7.5 Summary Further reading 8 Event health, safety and risk management 8.1 Aims 8.2 Introduction 8.3 Health and safety legislation 8.4 Health and safety management 8.5 Risk management 8.6 Risk assessment 8.7 Specific event risks Industry voice 8.8 Summary Further reading 9 Sporting events 9.1 Aims 9.2 Introduction 9.3 Overview of the sports industry 9.4 Managing the sporting event: managing participants 9.5 Sporting events marketing Industry voice 9.6 Summary Further reading 10 Mega-events 10.1 Aims 10.2 Introduction 10.3 Defining mega-events 10.4 Mega-event periods 10.5 Mega-event tourism Industry voice 10.6 Summary Further reading 11 Events in the public and third sectors 11.1 Aims 11.2 Introduction 11.3 The public sector 11.4 Events in the public sector 11.5 The third sector 11.6 Events in the third sector 11.7 Other not-for-profit events Industry voice 11.8 Summary Further reading 12 Corporate events 12.1 Aims 12.2 Introduction 12.3 Categorisation 12.4 Key logistical issues for corporate events 12.5 The corporate event customer 12.6 Corporate event evaluation Industry voice 12.7 Summary Further reading 13 Cultural events and festivals 13.1 Aims 13.2 Introduction 13.3 Cultural events 13.4 Festivals 13.5 Types of cultural events and festivals 13.6 Programming cultural events and festivals 13.7 Marketing cultural events and festivals 13.8 The public role of cultural events and festivals Industry voice 13.9 Summary Further reading 14 Event impacts, sustainability and legacy 14.1 Aims 14.2 Introduction 14.3 Event impacts 14.4 Measuring impacts and evaluating events 14.5 Event sustainability 14.6 Event legacies 14.7 Events and the new economics Industry voice 14.8 Summary Further reading 15 Events and the media 15.1 Aims 15.2 Introduction 15.3 What is the media? 15.4 The role of the media in events management 15.5 The media and links to stakeholders 15.6 Media management 15.7 The impact of media coverage on events 15.8 Crisis management for event managers Industry voice 15.9 Summary Further reading References Index