Examining the Future of Advertising and Brands in the New Entertainment Landscape

By
Blanca Miguelez-Juan (Contributor) Gema Bonales-Daimiel (Contributor)  

Paperback

PRE-ORDER released 30 May 2022

Quantity
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. Examining the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this premier reference source is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
  • Contributor: Blanca Miguelez-Juan
  • Imprint: IGI Global
  • ISBN13: 9781668460917
  • Number of Pages: 335
  • Packaged Dimensions: 216x279mm
  • Format: Paperback
  • Publisher: IGI Global
  • Release Date: 2022-05-30
  • Binding: Paperback / softback

Delivery Options

Home Delivery

Store Delivery

Free Returns

We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.