Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
Zoomicon-zoom-in
Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

By
Stefan H. Thomke (Author)  

Hardback

Available / dispatched within 1 - 4 weeks

Quantity

Also available on eBook for £17.59. Click here to purchase from Rakuten Kobo

Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.
Stefan H. Thomke grew up and was educated in Calw (near Stuttgart and Baden-Baden), Germany. He holds B.S. and M.S. degrees in Electrical Engineering, a S.M. degree in Operations Research, a S.M./ MBA degree from the MIT Sloan School of Management, and a Ph.D. degree in Electrical Engineering and Management from the Massachusetts Institute of Technology (MIT) where he was awarded a Lemelson-MIT doctoral fellowship for invention and innovation research.
  • Contributor: Stefan H. Thomke
  • Imprint: Harvard Business Review Press
  • ISBN13: 9781578517503
  • Number of Pages: 320
  • Packaged Dimensions: 165x243mm
  • Packaged Weight: 652
  • Format: Hardback
  • Publisher: Harvard Business Review Press
  • Release Date: 2003-08-05
  • Binding: Hardback
  • Biography: Stefan H. Thomke grew up and was educated in Calw (near Stuttgart and Baden-Baden), Germany. He holds B.S. and M.S. degrees in Electrical Engineering, a S.M. degree in Operations Research, a S.M./ MBA degree from the MIT Sloan School of Management, and a Ph.D. degree in Electrical Engineering and Management from the Massachusetts Institute of Technology (MIT) where he was awarded a Lemelson-MIT doctoral fellowship for invention and innovation research.

Delivery Options

Home Delivery

Store Delivery

Free Returns

We hope you are delighted with everything you buy from us. However, if you are not, we will refund or replace your order up to 30 days after purchase. Terms and exclusions apply; find out more from our Returns and Refunds Policy.