Exploring Media Research: Theories, Practice, and Purpose

Exploring Media Research: Theories, Practice, and Purpose

By: Andy Ruddock (author)Paperback

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From Donald Trump's use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.

About Author

Andy Ruddock researches, writes and teaches about media audiences, youth and the politics of popular culture. He is the author of three books: Understanding Audiences, Investigating Audiences and Youth and Media; all 3 titles are with SAGE Publications. He has been published in several media studies anthologies and scholarly journals, on topics including media violence, political celebrity, school shootings, reality television, alcohol marketing and health campaigning, media sport, mass communication theory and media research methods. Works in progress include pieces on subculture and pornography. He is perhaps best known for his work on cultivation theory. Educated at Caius College, Cambridge, Penn State University and the University of Massachusetts, where his work was supervised by Michael Morgan, Sut Jhally and Justin Lewis, he has taught at universities in the US, the UK, New Zealand and South Korea. He regularly provides expert commentary on media issues, writing frequently for theconversation.edu.


PART 1: RESEARCH PRINCIPLES: MOTIVATION, CAUSATION, ETHICS AND GENERALIZABILITY Introduction: Communicating Media Research Chapter 1: Making Media Matter Chapter 2: Making Media Matter to You Chapter 3: On Causation: How do media 'do' things? Chapter 4: Practising Ethics in Media Research Chapter 5: What is 'Generalisability' in Media Research? PART 2: UNDERSTANDING MEDIA RESEARCH: FRAMING GENERAL QUESTIONS Chapter 6: Researching Media Reality Chapter 7: Researching Media's Role in Social Life Chapter 8: Researching the Synthesis of Media and Interpersonal Communication PART 3: DOING MEDIA RESEARCH: PEOPLE, MARKETS, TEXTS, EVENTS, USERS, AUDIENCES, POLICY Chapter 9: Researching Media People: Journalism, Oral History and Archives Chapter 10: Researching Media Markets: A Cultural Industries View on Pornography Chapter 11: Researching Media Content: Games, Texts and Discourse Chapter 12: Researching Media Events Chapter 13: Big Data: How Can We Use It? Chapter 14: Researching Media Policy Chapter 15: Researching Audiences Conclusion: Historicising Media Research - and the People who Do It

Product Details

  • ISBN13: 9781473902541
  • Format: Paperback
  • Number Of Pages: 320
  • ID: 9781473902541
  • weight: 552
  • ISBN10: 1473902541

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