This book covers the creation of fashion from the original design, from choosing fabrics and colours, the manufacturing process, catwalks, publicity and marketing strategy. The book follows the process through the fashion 'house' of a young designer showing all the steps that need to be taken. The book is filled with sketchbook pages, photographs and drawings that clearly illustrate the processes involved.
Olivier Gerval is the founder and director of the French art & design school, C-6-12. He has been active in the art field for many years working as a stylist, art director, illustrator and consultant on art & design trends in Europe, the USA and Japan.