This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available and giving a balanced inside view of the fashion business today.
Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; and fashion marketing and economics.
This third edition has been totally redesigned and extensively updated, with new images showing the latest fashion trends and coverage of new techniques.
Sue Jenkyn Jones is Course Director for MA Digital Fashion at the London College of Fashion, University of the Arts. She has worked as the owner and designer of a successful womenswear brand sold in major stores worldwide, and has also taught and inspired numerous gifted students who now work in the fashion industry, many of whom have become household names.
Who this book is for / How to use this book / Have you got what it takes? / The first steps / The college syllabus / Further reading and additional resources 1. Context Context / Historical context / Fashion time line / The uses of clothing / Eco and ethical issues / The language of fashion / Global context / Time and timing / Cultural context / Media / The internet / Further reading and additional resources 2. From manufacture to market Historical background / Manufacture today / Types of producer / E-commerce / Market segmentation / Types of retailer / Supermarket fashion / Price points / The price cycle / Company identity and branding / Further reading and additional resources 3. The body and illustration Inspiring bodies / Drawing and illustration / Free illustration / Proportion for fashion illustration / The model pose / Drawing the head and face / Using computers / Digital designing and e-portfolios / Further reading and additional resources 4. Colour and line Colour basics / How colour works / Fibre types / Fabrics / The fashion cycle / The elements of design / Silhouette / Line / Texture / Proportion and lengths of fashion separates / The principles of design / Bodylines and details / Range-building / Fabric suppliers / Fabric fairs / Further reading and additional resources 5. In the studio The college studio / Measuring and mapping / Taking measurements / Pattern-drafting / Developing the pattern / Altering the toile / Standard size charts / The toile / Draping on the stand / Cutting the sample / Sewing / Tailoring / Haberdashery / Fit and garment presentation / Further reading and additional resources 6. Assignments What is an assignment? / Types of project / What the project asks of you / Aims and objectives / Inspiration / Personal creativity and style / Presentation / The crit / Marking and assessment / Further reading and additional resources 7. The final collection - and beyond The final collection / The college fashion show / Student exhibitions / Your portfolio / Work placement and internships / Careers in fashion / Writing a CV or resume / The interview - some dos and don'ts / Further reading and additional resources Glossary / Useful addresses / Fabric and resources / Fashion schools / Museums and costume galleries / Film and literature / Shops and suppliers / Pattern-drafting and sewing terms / Further reading / Index / Picture credits & acknowledgements